Run Shoe Store is located in Northern Liberties area of Philadelphia. They are expert comfort-finders founded by pro athlete trainer and fitness guru, Phil Clark. Run Shoe Store tailors customer searches to their activity, body, and style. Their business approach focuses heavily on service and a hands on approach. The goal of this site was to showcase that experience and show how unique and superior their service is.
With Run Shoe Store, we focused on an experience that would convey emotion and encourage customers to come in to the store. Run had recently moved to a new location and their old site was not much more than a logo with some photos of sneakers. We first began with the build of the partner site, The Training Station. Customers of Run Shoe Store get fitted and can actually use the shoes in the connected gym area. We planned multiple photoshoots to capture staff working hands-on with customers. We spent time on the images and the content to get an accurate representation of what their process was like and how easy and enjoyable the experience is at Run Shoe Store.
Run Shoe Store was in need of a bit of rebranding. With Phil's guidance on color and direction, we extended his vision with a custom designed site and custom imagery. We modified the design for mobile with a sleek responsive navigation and easy user flow. In addition, we included a mobile friendly sneaker inventory slider that auto updates to show what's in stock!
I hired Grue and Bleen to completely re-design and re-develop two business websites. I spent months working with them. It was a pleasure, and more importantly, the work product is outstanding!
The best thing about Grue and Bleen is that they are business-friendly. My businesses are built on high-levels of customer care; Grue and Bleen gave me the same standard of care that I give to my customers. A few examples will flesh out what I mean: they asked to meet with me until they had a solid understanding of my needs—before we even signed an agreement, they communicated throughout the project—making sure all questions were answered and all expectations were being met, they quickly accommodated the (inevitable) out-of-scope work that unexpectedly came up, they worked well with the other vendor that I brought into the project, and they offered flexible payment terms on invoices.
Grue and Bleen is a high-value company. They are going to give you more than you expect for the price that you pay.