New Life Furniture Systems was a great furniture repair shop in Delaware in need of exposure. When we started working with NLFS, they had a template website that looked almost identical to their competitors. Without a way to stand out, NLFS needed a design overhaul. We came in and built a website that looks and feels branded, and truly has a unique and modern flair, primed and ready for mobile use and set up for strong SEO.
One thing that immediately stood out to us in the old website was the difficulty for a user to easily contact NLFS, and for NLFS to even know that there could have been any interest at all without that contact. It had nice information, but ultimately, a business website should be able to prove that it is helping build the business. The first step was to create a funnel that guided the user, rather than leaving them to wander about, to find what they were looking for.
That funnel, ultimately, should lead to a trackable way to get in touch. There needed to be separate calls to actions accessible through multiple entry points so the users could see what they want and immediately have a place to ask about it. With sensible links, useful information, and an easy, on-site form to get in contact, NLFS is now set up to see just how effective their website is as a lead generator.
With a proper responsive design, the NLFS website now automatically adjusts to match the viewing platform on which it’s accessed, no matter what size. It also has a significant mobile funnel optimizing for calls. Over time, we've seen a great increase in mobile conversions. Yay!
When we first spoke with NLFS, we could tell right away that this was a company which had a lot to offer, but no clear cut way to stand out after their previous designer gave them the cookie cutter treatment. They needed a reimagination, a rebirth...a new life! The inspiration was clear to us immediately: trees receive new life as beautiful furniture when they pass through NLFS’s door. This idea led to the design of their new logo, which supported the new and more-alive color scheme of earthy browns and forest greens. Once we had the color schemes and overall feel of the company, we could flesh it out to design the new home page.