County Studio Tour is an Art Gallery Expo in Chester & Delaware County. Naturally they have a specific local market that they are interested in reaching: people from Delaware or Chester County who are interested in art. When we got involved with County Studio Tour, they had a little experience with social media marketing but couldn't really determine if anything was working. That's where we came in.
With Facebook targeting, we were able to grow an audience specific to the needs of the event and micro-target people who would likely be interested. From there, our next step was to make everything trackable. By implementing Facebook pixels and Google Analytics event tracking, we could easily see who was signing up for events, both on the artist and viewer side, allowing us to see the campaign success.
Beyond social media marketing, we set up a local search campaign so that people who were searching for art events in the area could find CST easily. Overall, the campaign was a huge success and Chester County Studio tour gained more traction, interest, and attendance than any event in the past three years.