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The Grue & Blog

The Optimizer Blog

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The Optimizer Blog

Advertising, SEO, PPC, Social Media & Analytics. The Optimizer blog focuses on the ever-changing & strategic world of Digital Marketing.

How To Get Echo Dot Working In Your Car

The Optimizer
July 18, 2017
How To Get Echo Dot Working In Your Car

This is not a usual topic we'd cover, but as a tech agency, sometimes it's fun to talk about how we bring tech to our homes. Over the weekend, I set up a custom solution to integrate Echo Dot with my car and it's excellent. We figured we'd share the solution, so that our readers could join in the fun. Thanks Alexa!

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5 Easy SEO Tips for Your Blog Posts

The Optimizer
April 6, 2017
5 Easy SEO Tips for Your Blog Posts

Making sure your blogs are SEO friendly is incredibly important, and there are some things you need to know before starting. Here are some basic SEO tips for your blog posts that will help them rank higher in Google, Bing, and other search engines.

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Intro Guide to SEO 2016

The Optimizer
November 22, 2016
Intro Guide to SEO 2016

Search engine optimization is one of the most misunderstood forms of marketing for small business owners and can easily hurt a company’s online profile when done incorrectly. In this post we will go over the basic idea of SEO and why it is important to have someone who is specialized and dedicated to your company’s search engine optimization efforts.

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GTM dataLayer Sifter: Find The Data You Want Easily

The Optimizer
September 6, 2016
GTM dataLayer Sifter: Find The Data You Want Easily

Anyone who has used Google Tag Manager has at least heard of the GTM dataLayer. The dataLayer has many functions, but one important one is the ability to access any element on the page and reveal its value. This can be extremely handy when you want to send data to tracking software like Google Analytics. The difficulty comes in actually finding these values. Grue & Bleen's new plugin, GTM dataLayer Sifter makes finding paths to these values easy! Find any field value, dynamic dropdown, checkbox you'd like and use it for incredible data analytics!

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Facebook Marketing for Beginners

The Optimizer
August 12, 2016
Facebook Marketing for Beginners

Facebook has grown to be a marketing powerhouse. Its ability to target specific interests, demographics, and customized verticals make it a increasingly necessary  advertising platform. But where do you begin if you are just getting started? Here is our comprehensive guide on Facebook Marketing for beginners.

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My Favorite Chrome Extensions for Digital Marketers

The Optimizer
June 30, 2016
My Favorite Chrome Extensions for Digital Marketers

Everyone who is truly a digital marketing specialist knows that Chrome is the way to go for a browser. Beyond its incredible developer tool capabilities, it is truly customizable with apps, extensions and bookmarks. With that said, my browser bar is out of control. I can hardly see URLs anymore, and I can’t tell if I am hoarding extensions or merely pimping my proverbial internet ride. But alas, these chrome extensions are all incredibly useful, and so I give you my favorite Chrome extensions for digital marketing.

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Top 10 Google Analytics Tips to Optimize Your Data Collection

The Optimizer
June 4, 2016
Top 10 Google Analytics Tips to Optimize Your Data Collection

Google Analytics is an optimizer’s paradise. You can track almost anything, customize almost anything, and learn incredible value from the data it provides. These are Grue & Bleen's top 10 tips of how to optimize your data collection in Google Analytics.

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How To Set Up Google Analytics in Google Tag Manager

The Optimizer
May 3, 2016
How To Set Up Google Analytics in Google Tag Manager

Tracking is important, every analyst desires to know what people are doing on their website and why. Google Tag Manager opens up a world of possibilities when integrated with programs like Google Analytics. In this article we will walk through how to implement Google Analytics through Google Tag Manager from scratch.

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Digital Marketing: A Millennial's Perspective

The Optimizer
March 21, 2016
Digital Marketing: A Millennial's Perspective

In traditional advertising, when you put up a billboard with your brand on it, you expect people to drive by, acknowledge your brand exists and then, but unless you have a homing device or a private detective, you have no idea if that person who just saw your stuff amounted to anything. With digital advertising, you know exactly where your leads come from, but beyond that you can learn how they are navigating your (website) store, why they may drop off, what advertising works, and literally see the ROI in front of you.

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