Data Analytics

Data Analytics Overview

Once you’ve spent the money to drive traffic to your website, you will definitely want to know what the visitors are actually doing once they get there. If you spent $20 on an ad campaign, did the ad end up earning you more than $20?

Digital analytics will open that up to you, and more! We never want you to feel in the dark about how much money you spend and what you get back, and we know that you feel the same! We have the tools and knowledge to collect and interpret website/ad campaign data to guide you to the best advertising decisions.

User Flow

How are visitors using your website? Where do they lose interest? Where do they click the most? Websites should provide a funnel to your goal, whether that is a sale or contact, and tracking every step along the way is incredibly important. Understanding your user flow can be the difference between future visitors sticking around on your site until they buy, or getting frustrated and leaving to check out your competitors.

We help you understand where the drop off points are so that we can eliminate them and turn more visitors into buyers.

Website Tagging

If you have a website, everything on it is trackable. From the click of button, to a form submit, to how long it takes someone to scroll to the bottom of the page, the data is all available. The key is knowing that tracking doesn't just happen; you need to build it, and that's where tagging comes in.

Grue & Bleen has a team of master taggers that can help you figure out what is possible to track and what you want to track. We build your tagging environment so that the data coming into your analytics platform is specific to your needs.

eCommerce

If a person walks into your store and buys a thousand dollars’ worth of product, wouldn’t you want to know where that person heard of you and how much money you spent to get them in the door? With e-commerce tracking, you can do just that.

Grue & Bleen will help you track where every penny came from so that you can know what advertising methods and demographics are generating you the most revenue. This will give you the most comprehensive view of your business’ ROI and allow you to make the most effective decisions possible.

Customization

Whether you are working with Google Analytics, Google Tag Manager, Adobe Analytics, Salesforce, or Hubspot, Grue & Bleen can help you customize a setup that is unique to you so that you always get the most out of your data and get the information that is most helpful for your company.

We will work together alongside your team to show you opportunities, patterns, and potential growth within your business, using the power of data to drive decision-making. Never again settle for cookie cutter data!

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