Wanna stay up to date with all of our posts! We hate spammers so rest assure, we will only send you great content and interesting articles. That doesn't sound so bad, huh?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form
Making sure your blogs are SEO friendly is incredibly important, and there are some things you need to know before starting. First and foremost, you should be writing blog posts for humans, not bots. Bots have no feelings, but if you fail to inspire people, your blog posts won’t be very effective regardless of whether or not you’re optimizing the page for search engines. With that said, here are some basic SEO tips for your blog posts that will help them rank higher in Google, Bing, and other search engines.
When writing a blog post,you want to optimize the post to be relevant for a specific search term or phrase. Think of search engines as restaurants that are competing to serve you the best food around. If you were to go to a restaurant and order a cheesesteak (Philly, what what!) and the waitress brings you back a fish sandwich, well you wouldn’t be very happy! You’d probably stop going to that restaurant if it happened enough. Why? Because they are not serving you something relevant to your order. Search engines operate exactly this way only with content instead of food. The user’s search term is their order and the results are what the search engines are serving back to them.
Google, Bing, and other search engines determine what is most relevant to a user's inquiry and serves them back results that they deem fit the query. So how do they determine what is relevant? The first place they look is within page content, and that’s why it is incredibly important to write content with a specific keyword term or phrase in mind. If you want to rank highly when a user searches for “Exercise Tips,” for instance, then you should create content around this keyword. Here are some structural tricks to increase page relevance to your keyword:
One huge mistake is to think that shorter is better. Why? Well, it would make sense because people have terrible attention spans these days, but that’s only why it’s important to break up your content (see below). Shorter definitely isn’t better for blogs. Search engines like rich content and one of the key components to being viewed as a rich post is length. The longer a post is the more likely a keyphrase will be viewed as relevant to a search query. Also, people are much more likely to stay on a page longer with more content, thus showing search engines that they are engaging with your content.
A SerpIQ study found that content shown in Google search results in positions 1-3 had around 2,400 words on average. Want to rank higher? Write more! Just be mindful as to not be long winded, or repeat the same thing over and over again. Find topics you are passionate about and write a lot about them.
It’s true. People do have pretty poor attention-spans these days. Imagine if 100 years ago, people had books where they could literally access over 100 million books they wanted to read from within 1 physical book...welcome to the internet! Because people have so many options to choose from when it comes to reading content, it’s important to keep your post engaging and make it stand out from others. One way is to make interesting copy, but beyond that you have to make it visually engaging.
Breaking up the text with images and videos helps make the post visually interesting, and it also can add a dash of personality/humor. Beyond what images can do to help engage readers, they can also be a good asset to text SEO, since you can use alt-attributes to add text to images for bots to read. This can help rank images for certain keywords in Google Image Search, and can improve standard keyword relevance on the page.
A really helpful thing you can do to increase site activity is adding anchor inbound links to other relevant blog posts. If you’ve ever written about a similar topic or something related, you can link to it from within your blog.
For example, if you are writing on Exercise Tips, and you wrote a blog post on the top 10 jump ropes for cardio building, you can write something like: “A great way to exercise is by jumping, and a good jump rope is great for a rigorous cardio workout. Check out my blog on the top 10 jump ropes for cardio building.”
This tactic helps encourage people to read more content on your site while also putting special emphasis on certain keywords. As with keyword stuffing, be careful not to overdo anchor links, as you could end up getting penalized instead of being rewarded.
It’s easy to have the mentality that after you’ve finished a post, it’s time to relax. Unfortunately, just putting content on a page is not going to get you visitors; it takes a little while to rank a page for keywords. When you first write a post it’s important to market it. Push it out to your social, and promote the post on Facebook. Find relevant hashtags and push the main post out on Instagram or Twitter. Repost part of the blog on LinkedIn and link back to the full article on your site.
There are plenty of tactics to use to quickly rank a site, but content promotion should definitely not be overlooked.
These SEO tips for your blog post just barely scratch the surface when it comes to ranking, but they are all very important. There are more tips for advanced optimization, but these are all relatively easy and should be taken into consideration on every content piece you put together. Now get blogging’!