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The Grue & Blog

The Grue & Blog

6 Ways To Jumpstart Your Social Media Presence With Content Curation

May 19, 2017
6 Ways To Jumpstart Your Social Media Presence With Content Curation

The influencer makes his blogging debut on content curation. You don't have to be a content king. Take some pressure off yourself, kiddo. Here are some times on how to find awesome content that your audience will love.

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Building a Custom Beaver Builder Module

April 24, 2017
Building a Custom Beaver Builder Module

Beaver Builder is a great visual design tool for WordPress. It has a bunch of great modules out of the box, but what if you need more? Let's talk about building a custom Beaver Builder module. I promise, it's easier than it sounds!

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5 Easy SEO Tips for Your Blog Posts

April 6, 2017
5 Easy SEO Tips for Your Blog Posts

Making sure your blogs are SEO friendly is incredibly important, and there are some things you need to know before starting. Here are some basic SEO tips for your blog posts that will help them rank higher in Google, Bing, and other search engines.

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The 3 Worst Marketing Mistakes to Avoid

December 14, 2016
The 3 Worst Marketing Mistakes to Avoid

Marketing your company online is a powerful way to get your name out there for all to see. If you’re going to do it yourself though, it may be best to the heed the sage advice from the Strategist on what mistakes to avoid!

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Intro Guide to SEO 2016

November 22, 2016
Intro Guide to SEO 2016

Search engine optimization is one of the most misunderstood forms of marketing for small business owners and can easily hurt a company’s online profile when done incorrectly. In this post we will go over the basic idea of SEO and why it is important to have someone who is specialized and dedicated to your company’s search engine optimization efforts.

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Building An Explainer Video (On Your Own)

October 19, 2016
Building An Explainer Video (On Your Own)

So what exactly is an explainer video? Well, it’s a video that spells out what your business does, defines your brand, showcases your product, and engages the audience. Here is a simple explanation on how we created ours and what went into the process.

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VR, Crickets, Furniture Robots, Diversity in Tech and More

October 11, 2016
VR, Crickets, Furniture Robots, Diversity in Tech and More

In this edition of the Dev blog, we're thinking about the future: the sometimes odd future of food, entertainment, and diversity in tech. We'll discuss crickets as a sustainable food source, an algorithm that designs beautiful chairs, a program from Google to encourage diversity in computer science, and much more!

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Tales from a Philadelphia Digital Marketing Agency Startup

September 19, 2016
Tales from a Philadelphia Digital Marketing Agency Startup

The Strategist shares stories of our trials and tribulations as a startup, and how we navigated the good, the bad, and the uncertain to go from the living room to the coffee shop to our new Philadelphia home.

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GTM dataLayer Sifter: Find The Data You Want Easily

September 6, 2016
GTM dataLayer Sifter: Find The Data You Want Easily

Anyone who has used Google Tag Manager has at least heard of the GTM dataLayer. The dataLayer has many functions, but one important one is the ability to access any element on the page and reveal its value. This can be extremely handy when you want to send data to tracking software like Google Analytics. The difficulty comes in actually finding these values. Grue & Bleen's new plugin, GTM dataLayer Sifter makes finding paths to these values easy! Find any field value, dynamic dropdown, checkbox you'd like and use it for incredible data analytics!

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Jack of All Trades: Blessing or Curse?

August 23, 2016
Jack of All Trades: Blessing or Curse?

Ever heard the phrase “Jack of all trades: master of none?” The latter part of this phrase was tacked on to create a negative connotation, saying there is someone better than you at every single thing you do. But is that necessarily a bad thing? Or can it be such a unique skill in its own right to adapt to any project?

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Facebook Marketing for Beginners

August 12, 2016
Facebook Marketing for Beginners

Facebook has grown to be a marketing powerhouse. Its ability to target specific interests, demographics, and customized verticals make it a increasingly necessary  advertising platform. But where do you begin if you are just getting started? Here is our comprehensive guide on Facebook Marketing for beginners.

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The Road is Long: the Journey Through Forever

August 2, 2016
The Road is Long: the Journey Through Forever

The Strategist takes a stroll down memory lane to share some personal life lessons which shaped his decision making process and how he applies them to business.

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It's Not Easy Being Bleen: A Color-Changing Javascript Adventure

July 28, 2016
It's Not Easy Being Bleen: A Color-Changing Javascript Adventure

What if we woke up and everything green was blue? Let’s dive into some simple video color manipulation using Javascript to get a taste of the post-blue-green-shift world. We’re going to take a video our favorite amphibious singing puppet and make him blue!

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Layer Masks: Photoshop’s Hidden Gem

July 11, 2016
Layer Masks: Photoshop’s Hidden Gem

What is the difference between a beginner Photoshop user and a super advanced pro? Well, besides years of experience, formal training, and certifications, a nice indicator is that advanced users will be well versed in the utilization of layer masks. Layer masking is undoubtedly one of the most useful techniques in Photoshop for compositing images. Not only does it make any variation of any effect extremely flexible, but it also makes image editing completely non-destructive so you can easily revert back to the way things were before you started.

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My Favorite Chrome Extensions for Digital Marketers

June 30, 2016
My Favorite Chrome Extensions for Digital Marketers

Everyone who is truly a digital marketing specialist knows that Chrome is the way to go for a browser. Beyond its incredible developer tool capabilities, it is truly customizable with apps, extensions and bookmarks. With that said, my browser bar is out of control. I can hardly see URLs anymore, and I can’t tell if I am hoarding extensions or merely pimping my proverbial internet ride. But alas, these chrome extensions are all incredibly useful, and so I give you my favorite Chrome extensions for digital marketing.

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The Importance of Making Decisions in Business

June 23, 2016
The Importance of Making Decisions in Business

Have you ever set out to complete a task and found that you were actively preventing yourself from actually going through with it? Something to be tweaked? Words to be rewritten or rephrased? Angles changed? Whatever it was, there was always something that was keeping you from actually completing the task. It could always be just a little bit better! Do you know what I’ve learned through all my trials and tribulations?

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Get Stripe Payments Up and Running Fast with PHP

June 15, 2016
Get Stripe Payments Up and Running Fast with PHP

So, you’ve heard that Stripe is an awesome way to accept payments online (it is!), but the instructions for getting things up and running seem a little confusing (they are!). Well have no fear, muchacho! We’re going to sort you out. We’ll cover how to get up and running as quickly as possible using some PHP and as little of your in-demand brain powers as possible.

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Adobe Illustrator for Web Development

June 11, 2016
Adobe Illustrator for Web Development

In my previous article Adobe Illustrator for Web Designers, I discussed how the use of Adobe Illustrator could be a useful tool for designers to work with and then how to prepare their projects so that they are “developer friendly”. The goal of this article is to encourage developers to become familiar with Adobe Illustrator’s interface so that they can receive a project file (.Ai) from a designer and be able to understand exactly what the designer is trying to accomplish.

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Top 10 Google Analytics Tips to Optimize Your Data Collection

June 4, 2016
Top 10 Google Analytics Tips to Optimize Your Data Collection

Google Analytics is an optimizer’s paradise. You can track almost anything, customize almost anything, and learn incredible value from the data it provides. These are Grue & Bleen's top 10 tips of how to optimize your data collection in Google Analytics.

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The Great Circle of (Web) Life

May 24, 2016
The Great Circle of (Web) Life

In the online world, it’s easy to get hung up on addressing one aspect of your site at a time. The Strategist recommends taking a step back to instead gain an understanding of how all aspects of your site work together to create a perpetual Circle of (Web) Life

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