Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form

The Grue & Blog

The Grue & Blog

How To Get Echo Dot Working In Your Car

July 18, 2017
How To Get Echo Dot Working In Your Car

This is not a usual topic we'd cover, but as a tech agency, sometimes it's fun to talk about how we bring tech to our homes. Over the weekend, I set up a custom solution to integrate Echo Dot with my car and it's excellent. We figured we'd share the solution, so that our readers could join in the fun. Thanks Alexa!

Read More

Why I Love Webflow - A Designer's Best Friend

June 27, 2017
Why I Love Webflow - A Designer's Best Friend

For as long as web pages have existed, there have always been two departments that needed to work together to create one project: Designers and Developers. As a designer and a DIY kind of guy, I am beyond happy to have finally found a program that allows a designer like me to actually BUILD the front end of a custom website by myself: Webflow.

Read More

6 Ways To Jumpstart Your Social Media Presence With Content Curation

May 19, 2017
6 Ways To Jumpstart Your Social Media Presence With Content Curation

The influencer makes his blogging debut on content curation. You don't have to be a content king. Take some pressure off yourself, kiddo. Here are some times on how to find awesome content that your audience will love.

Read More

Building a Custom Beaver Builder Module

April 24, 2017
Building a Custom Beaver Builder Module

Beaver Builder is a great visual design tool for WordPress. It has a bunch of great modules out of the box, but what if you need more? Let's talk about building a custom Beaver Builder module. I promise, it's easier than it sounds!

Read More

5 Easy SEO Tips for Your Blog Posts

April 6, 2017
5 Easy SEO Tips for Your Blog Posts

Making sure your blogs are SEO friendly is incredibly important, and there are some things you need to know before starting. Here are some basic SEO tips for your blog posts that will help them rank higher in Google, Bing, and other search engines.

Read More

The 3 Worst Marketing Mistakes to Avoid

December 14, 2016
The 3 Worst Marketing Mistakes to Avoid

Marketing your company online is a powerful way to get your name out there for all to see. If you’re going to do it yourself though, it may be best to the heed the sage advice from the Strategist on what mistakes to avoid!

Read More

Intro Guide to SEO 2016

November 22, 2016
Intro Guide to SEO 2016

Search engine optimization is one of the most misunderstood forms of marketing for small business owners and can easily hurt a company’s online profile when done incorrectly. In this post we will go over the basic idea of SEO and why it is important to have someone who is specialized and dedicated to your company’s search engine optimization efforts.

Read More

Building An Explainer Video (On Your Own)

October 19, 2016
Building An Explainer Video (On Your Own)

So what exactly is an explainer video? Well, it’s a video that spells out what your business does, defines your brand, showcases your product, and engages the audience. Here is a simple explanation on how we created ours and what went into the process.

Read More

VR, Crickets, Furniture Robots, Diversity in Tech and More

October 11, 2016
VR, Crickets, Furniture Robots, Diversity in Tech and More

In this edition of the Dev blog, we're thinking about the future: the sometimes odd future of food, entertainment, and diversity in tech. We'll discuss crickets as a sustainable food source, an algorithm that designs beautiful chairs, a program from Google to encourage diversity in computer science, and much more!

Read More

Tales from a Philadelphia Digital Marketing Agency Startup

September 19, 2016
Tales from a Philadelphia Digital Marketing Agency Startup

The Strategist shares stories of our trials and tribulations as a startup, and how we navigated the good, the bad, and the uncertain to go from the living room to the coffee shop to our new Philadelphia home.

Read More

GTM dataLayer Sifter: Find The Data You Want Easily

September 6, 2016
GTM dataLayer Sifter: Find The Data You Want Easily

Anyone who has used Google Tag Manager has at least heard of the GTM dataLayer. The dataLayer has many functions, but one important one is the ability to access any element on the page and reveal its value. This can be extremely handy when you want to send data to tracking software like Google Analytics. The difficulty comes in actually finding these values. Grue & Bleen's new plugin, GTM dataLayer Sifter makes finding paths to these values easy! Find any field value, dynamic dropdown, checkbox you'd like and use it for incredible data analytics!

Read More

Jack of All Trades: Blessing or Curse?

August 23, 2016
Jack of All Trades: Blessing or Curse?

Ever heard the phrase “Jack of all trades: master of none?” The latter part of this phrase was tacked on to create a negative connotation, saying there is someone better than you at every single thing you do. But is that necessarily a bad thing? Or can it be such a unique skill in its own right to adapt to any project?

Read More

Facebook Marketing for Beginners

August 12, 2016
Facebook Marketing for Beginners

Facebook has grown to be a marketing powerhouse. Its ability to target specific interests, demographics, and customized verticals make it a increasingly necessary  advertising platform. But where do you begin if you are just getting started? Here is our comprehensive guide on Facebook Marketing for beginners.

Read More

The Road is Long: the Journey Through Forever

August 2, 2016
The Road is Long: the Journey Through Forever

The Strategist takes a stroll down memory lane to share some personal life lessons which shaped his decision making process and how he applies them to business.

Read More

It's Not Easy Being Bleen: A Color-Changing Javascript Adventure

July 28, 2016
It's Not Easy Being Bleen: A Color-Changing Javascript Adventure

What if we woke up and everything green was blue? Let’s dive into some simple video color manipulation using Javascript to get a taste of the post-blue-green-shift world. We’re going to take a video our favorite amphibious singing puppet and make him blue!

Read More

Layer Masks: Photoshop’s Hidden Gem

July 11, 2016
Layer Masks: Photoshop’s Hidden Gem

What is the difference between a beginner Photoshop user and a super advanced pro? Well, besides years of experience, formal training, and certifications, a nice indicator is that advanced users will be well versed in the utilization of layer masks. Layer masking is undoubtedly one of the most useful techniques in Photoshop for compositing images. Not only does it make any variation of any effect extremely flexible, but it also makes image editing completely non-destructive so you can easily revert back to the way things were before you started.

Read More

My Favorite Chrome Extensions for Digital Marketers

June 30, 2016
My Favorite Chrome Extensions for Digital Marketers

Everyone who is truly a digital marketing specialist knows that Chrome is the way to go for a browser. Beyond its incredible developer tool capabilities, it is truly customizable with apps, extensions and bookmarks. With that said, my browser bar is out of control. I can hardly see URLs anymore, and I can’t tell if I am hoarding extensions or merely pimping my proverbial internet ride. But alas, these chrome extensions are all incredibly useful, and so I give you my favorite Chrome extensions for digital marketing.

Read More

The Importance of Making Decisions in Business

June 23, 2016
The Importance of Making Decisions in Business

Have you ever set out to complete a task and found that you were actively preventing yourself from actually going through with it? Something to be tweaked? Words to be rewritten or rephrased? Angles changed? Whatever it was, there was always something that was keeping you from actually completing the task. It could always be just a little bit better! Do you know what I’ve learned through all my trials and tribulations?

Read More

Get Stripe Payments Up and Running Fast with PHP

June 15, 2016
Get Stripe Payments Up and Running Fast with PHP

So, you’ve heard that Stripe is an awesome way to accept payments online (it is!), but the instructions for getting things up and running seem a little confusing (they are!). Well have no fear, muchacho! We’re going to sort you out. We’ll cover how to get up and running as quickly as possible using some PHP and as little of your in-demand brain powers as possible.

Read More

Adobe Illustrator for Web Development

June 11, 2016
Adobe Illustrator for Web Development

In my previous article Adobe Illustrator for Web Designers, I discussed how the use of Adobe Illustrator could be a useful tool for designers to work with and then how to prepare their projects so that they are “developer friendly”. The goal of this article is to encourage developers to become familiar with Adobe Illustrator’s interface so that they can receive a project file (.Ai) from a designer and be able to understand exactly what the designer is trying to accomplish.

Read More

Top 10 Google Analytics Tips to Optimize Your Data Collection

June 4, 2016
Top 10 Google Analytics Tips to Optimize Your Data Collection

Google Analytics is an optimizer’s paradise. You can track almost anything, customize almost anything, and learn incredible value from the data it provides. These are Grue & Bleen's top 10 tips of how to optimize your data collection in Google Analytics.

Read More

The Great Circle of (Web) Life

May 24, 2016
The Great Circle of (Web) Life

In the online world, it’s easy to get hung up on addressing one aspect of your site at a time. The Strategist recommends taking a step back to instead gain an understanding of how all aspects of your site work together to create a perpetual Circle of (Web) Life

Read More

Pirates, NASA, and the Game of Thrones Death Algorithm

May 18, 2016
Pirates, NASA, and the Game of Thrones Death Algorithm

The future looks bright: Pirates in government, super-intelligent neural-networks to replace their meat-based creators, alien moon-whales from Europa, lingering professional sexism in tech, and a Game of Thrones Death Calculator. Let’s go!

Read More

Adobe Illustrator for Web Designers

May 10, 2016
Adobe Illustrator for Web Designers

As a designer I started to fall in love with using Adobe illustrator to create my designs and then send the Ai files over to the developer. There are many good reasons why this program is great as a designing tool and can be very helpful in the development process as well. More and more designers are beginning to use illustrator to create their designs for websites. The main reasons are because of illustrator’s ease of creating and modifying vector shapes, powerful artboard tools, and the CSS properties panel.

Read More

How To Set Up Google Analytics in Google Tag Manager

May 3, 2016
How To Set Up Google Analytics in Google Tag Manager

Tracking is important, every analyst desires to know what people are doing on their website and why. Google Tag Manager opens up a world of possibilities when integrated with programs like Google Analytics. In this article we will walk through how to implement Google Analytics through Google Tag Manager from scratch.

Read More

Keep it Simple Stupid - The Strategist's Guide to Writing with Brevity

April 27, 2016
Keep it Simple Stupid - The Strategist's Guide to Writing with Brevity

Do you remember way back when, when your elementary school teacher asked you to write a 2 page paper, and it was the LONGEST thing you’d ever written? After you finished it off, life was amazing again until the next teacher asked you to write a 10 page paper, and then came college in the twenty to thirty range, and don’t even get me started on those doctorate candidates out there! Who on Earth ever wanted to read a 50 page paper??? As it turns out...not the Twitter generation.

Read More

Digital Marketing: A Millennial's Perspective

March 21, 2016
Digital Marketing: A Millennial's Perspective

In traditional advertising, when you put up a billboard with your brand on it, you expect people to drive by, acknowledge your brand exists and then, but unless you have a homing device or a private detective, you have no idea if that person who just saw your stuff amounted to anything. With digital advertising, you know exactly where your leads come from, but beyond that you can learn how they are navigating your (website) store, why they may drop off, what advertising works, and literally see the ROI in front of you.

Read More

Why Do You Have a Website?

February 18, 2016
Why Do You Have a Website?

Gone are the days of information overload, spaghetti on the wall, and trying to answer everyone’s little questions on your website. Wouldn’t you rather answer their little questions personally with a call or e-mail after gaining their trust? Today, it’s all about answering the RIGHT questions on your website, allowing someone to connect and go on a seemingly self-guided journey on their way to the discovery that you have exactly what they want.

Read More

Fine Art To Design

February 9, 2016
Fine Art To Design

Have you ever wondered what happens inside the mind of someone who can paint a beautiful, ornate masterpiece? How about the thought process of someone who took a year to develop a logo as simple a Nike’s or Apple’s? Both of those products took just as much creative thinking and technical skill, so why are the results so different?

Read More

Marvin the Martian & The Awkward (Wonderful) World Wide Web of 1999

February 7, 2016
Marvin the Martian & The Awkward (Wonderful) World Wide Web of 1999

I have a confession. Sometimes late at night, when I’m all alone, I go to a dark corner of the web and... inspect the source. Then, with a swift keystroke, I delete any CSS file references I can see. Go ahead, try it with this blog. I’ll wait. Observe how the landscape is transformed. Welcome to the web of 25 years ago.

Read More